I was tasked with designing an app which provides clear access to Chicago transit information, including arrival times, stop & route information, and estimated walking time to stops. Through research, analysis, ideation and implementation, I designed the MVP (minimum viable product) with maximum functionality and accessibility.
UX/UI Design, User Research, Information Architecture, Usability Testing, Visual Design
Figma, Miro, GoogleForms & Zoom
Due to additions to the Chicago bus system, multiple bus lines share certain stops which makes it difficult for people to know which bus is theirs. The biggest complaint has been the Washington & State bus stop which now serves 7 lines.
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A streamlined bus app that allows users to see when each bus line arrives at the Washington & State bus stop, future arrival times, and distance to each bus stop.
Using the SWOT method, I analyzed the strengths, weaknesses, opportunities, and threats of two apps; City Mapper & Chicago Transit. The purpose of this was to learn from others' mistakes, discover what features users find most important, and find where this new app will fit into the market.
The key takeaways from my competitive analysis were that the following features are valuable...
After surveying 33 bus riders and completing post-survey interviews, I analyzed my findings and identified the following key takeaways.
Discovering that users typically frequent the same few stops inspired me to add an additional feature to my scope. I decided users should be able to save their frequently used stops and access them easily.
Using information I collected from my research, I created a persona named Deja. Throughout the rest of this project, I was able to refer back to Deja and her needs. You could say she was my wing woman throughout this, putting a face on and story behind the user and their needs.
With a solid understanding of user wants and needs, keeping Deja in mind, I created 4 user stories to reference throughout the rest of the process.
I created 2 users flows which together covered each of the 4 user stories.
I conducted usability tests with 5 individuals via zoom. This was an incredibly valuable part of my process as 4/5 of the testers gave up on one of the tasks. It became apparent to me that the navigation method of the app was not clear.
I also learned that users would benefit from a different display of future arrival times but that each tester found the UI delightful and calming.
Research - Research - Research
There is no such thing as too much research, but there is such thing as not enough research. In hindsight, I would integrate research more consistently throughout the process. I would absolutely do a minimum of 2 rounds of usability testing, with the first round being used on the clickable prototype and the second the high fidelity. With a 4 week deadline, I did my only round of usability testing during the last week, which did not leave me enough time to reiterate fully on what I learned form the usability testing.
Additionally, I was able to refine my Figma skills, organization and time management habits.
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